Immersive exhibits are trending in many major cities all over the world. From the Ice Cream Museum in Hollywood to the Color Factory in San Francisco, these exhibits are attracting visitors of all ages and they’re now opening up in Toronto at a rapid pace.
Why have these engaging exhibits become so popular in the last couple of years? Mainly because they lend themselves to social media because the viewer actually takes part in the artistic process. But whether you’re exploring these exhibits to step up your Insta-game or simply attending them to soak up the experience, here are the top instagrammable exhibits in Toronto you need to check out.
1. The Vog Vault
The Vog Vault is one of the most instagrammable spots in Toronto. It’s a shoe store on Queen Street that has an illusion room and nice patio in the summer.
After 26-years at 242 Queen St W, John Fluevog Shoes moved to 686 Queen St back in 2015. The building’s former bank vault has been transformed into the world’s first ever, gravity-defying Vog Vault.
Did you know? In 1970 Fluevog opened his first store in the heart of Gastown, Vancouver, and in 1997 he detours his career as a shoe designer to become a well-known phone psychic. Sound interesting? Here’s Fluevog’s full story.
686 Queen St W
Toronto, ON M6J 1E7
If you’ve been on Instagram lately, you’ve probably already seen a ton of interesting pictures taken in front of a mysterious construction site in Toronto. The site called “Unzipped Toronto” is located on King West and represents the neighborhood’s future.
This massive interactive installation was designed by the Bjarke Ingels Group (BIG) as part of an annual architectural program at the Serpentine Galleries in London. The structure has been made of 1,802 fiberglass ‘blocks’ that create a wall at the top.
“Unzipped” stands at 46 feet tall, 39 feet wide, and 88.5 feet long and represents large-scale models of 10 Westbank projects. This exhibit is closing soon so make sure to check it out!
533 King Street West
Toronto, ON M5V 1K4
3. The Museum of Illusions
The first Canadian location of the Museum of Illusions is now here in Toronto. Fun fact: It’s the biggest permanent tourist attraction to open in Toronto since Ripley’s Aquarium in 2013!
The museum says their exhibits will “trick your confidence in senses, but amaze you by doing it; the world that will confuse you completely, but also educates you”. This exhibition offers a compelling visual, sensual, and educational experience in a space suitable both for social and entertaining tours into the world of illusions, delighting not just millennials, but all generations.
132 Front Street East
Toronto, ON M5A 1E2
Adults: $23.50 + HST
Child: $19.50 + HST
Family: $78.50 + HST
It should take you anywhere between 45 minutes to a few hours to get through the entire thing- depending on how many pictures you snap!
Did you know? The museum was founded in Croatia only three years ago!
4. Happy Place
As you enter Toronto’s Happy Place, you walk through a set of bright yellow doors and it’s as if you’ve stepped into an alternate reality. The traveling pop-up art installation has come to Toronto after it’s sold out many shows in L.A and Chicago.
With an adult-sized ball pit, a 20-foot-tall double rainbow, and a room of 40,000 fake flowers, it’s hard to not be in a happy headspace when you’re visiting this exhibit. Here are some other awesome features to expect:
The upside-down room where furniture is bolted to the ceiling
A room lined with cookie wallpaper that smells like baked goods
A giant snow-globe with confetti that visitors can walk into
A cafe that serves rainbow foods (like s’mores tarts!)
A charity lemonade stand
There are a dozen rooms and photo-ops around the large building with various interpretations of what makes people happy. It’s running from November 1 to January 1, some of the coldest months of the year which is perfect timing to cure the winter blues. Enjoy the gigantic installations and multi-sensory themed rooms with friends, family, or even a date.
“The goal of Happy Place is for the hour or so you’re here, I want you to try and leave whatever is bugging you or stressing you at the door and just focus on interacting with your friends and family,” Jared Paul, founder of Happy Place
Did you know? Jared’s inspiration behind Happy Place is to raise his three children surrounded by positivity and joy.
When: November 1 to January 1
Time: Monday, Wednesday and Thursday, 11 AM to 8 PM; Friday, Saturday and Sunday, 10 AM to 8 PM (closed Tuesdays)
Where: Harbourfront Centre
Price: From $32